To celebrate the 75th anniversary of Seddiqi & Sons, ID Genève has rolled out a limited edition watch called the MorphoDune 75th. This collaboration serves as a homage to the rich legacy of Seddiqi & Sons while intertwining Swiss watchmaking precision with the graceful poetry of the Arabian desert. Only 20 of these exclusive timepieces will hit the market, making them as rare as a desert oasis.
Let’s start with the dial; think holographic masterpiece engineered through pioneering nano-engraved technology via Morphotonix™. That’s a fancy way of saying it reflects light like the vast Arabian dunes – and it does it without a pinch of paint. It’s almost like having a tiny desert sunset on your wrist!
The design genius doesn’t stop there. The watch melds the artistic beauty of Arabic geometry with Swiss technological innovation. You get to marvel at a piece that bridges tradition with the future, wrapped up in 37 mm of reprocessed 316L stainless steel. Did we mention it’s ten times more eco-friendly than your usual steel? Because it is!
A spiritual blue in the design pays homage to Arabic culture, aiming to give your wrist an aura of protection and peace. There’s just something about that blue shade that whispers wisdom – or maybe that’s the desert breeze!
You’ll find the MorphoDune 75th crafted not just for style but also for sustainability. With an integrated stainless steel bracelet featuring elliptical links and a robust ETA 2892 movement, this watch is as long-lasting as those desert tales of old. Oh, and it even glows in the dark thanks to Superluminova technology – it’s the luminescence of legends, really.
So, why settle for just keeping time when you can also make a statement about sustainability and elegance? ID Genève’s MorphoDune 75th is not just a watch – it’s a wrist-sized commitment to excellence and a nod to heritage. All of it retails for a tidy CHF 4,820 (and that’s before taxes start piling up). Get it while you can – because like any great story, it won’t last forever.
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