News & Novelties
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Sowind Group earns Switzerland’s Best Managed Companies recognition for 2026
Sowind Group – parent to Girard-Perregaux and Ulysse Nardin – has been named one of Switzerland’s Best Managed Companies 2026 by Deloitte Private, marking a third consecutive year on the list. The Group first earned the distinction in 2024 as the first company in Switzerland’s luxury industry to do so, and has repeated in 2025…
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Blancpain Villeret Ultraplate 38mm: Good Things Come in Smaller Packages
There’s a quiet revolution happening in the watch world, and it doesn’t involve flying tourbillons or perpetual calendars that can calculate leap years until the sun burns out. It’s simpler than that: Blancpain has made the Villeret Ultraplate smaller, and somehow that feels like a big deal. The Geneva maison has introduced a 38mm version…
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“Orbit Midnight Purple” – Armin Strom’s date-on-demand glows darker
Armin Strom extends its chromatic experiment with the Orbit Midnight Purple, taking the familiar fumé dial and letting the color slip beneath the surface. The twist is not louder color but deeper intent – a frosted midnight purple mainplate that ties display and mechanics into one composed thought.
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De Bethune DB25xs Sand Winds – titanium poetry in yellow
De Bethune’s DB25xs Sand Winds takes titanium to its lyrical extreme, letting nature’s textures steer the aesthetics while keeping the mechanics disciplined and modern.
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Jaeger-LeCoultre Polaris Date Shrinks to 40 mm – The Sport Classic Refined
The Polaris Date returns in a trimmer 40 mm steel case and 12.9 mm profile, keeping the model’s purposeful character while improving daily wear. It reads like good design should feel – precise, calm, and ready for the long haul.
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Zidane’s First Cartier Pasha Heads to Christie’s for ELA
Zinedine Zidane’s first personal watch – a stainless-steel Cartier Pasha with sapphire cabochon-set pushers – will be auctioned at Christie’s Rare Watches sale in Geneva on November 9, 2026, with proceeds to benefit ELA International. The piece, bought with his first salary at FC Girondins de Bordeaux nearly 35 years ago, carries more than celebrity…
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NOMOS Ahoi neomatik Sky and Sand – summer hues, serious watchmaking
NOMOS Glashütte extends its Ahoi line with two compact sports watches, Ahoi neomatik sky and sand, pairing beach-ready color with sober engineering. The dials lean lighthearted – sky in serene blue, sand in a warm golden tone – yet the intent is practical: clear legibility, a touch of orange on the seconds hand, and green…
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U-BOAT Classico U-46 – one millimetre, same soul
U-BOAT refines its signature silhouette with the Classico U-46, a slightly downsized 46 mm take on Italo Fontana’s long-running design. The character stays muscular, the proportions breathe a little easier. Your wrist will notice the millimetre, your eyes will not.
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![Ulysse Nardin Freak [X] New Generation: Smaller, Smarter, and Still Wonderfully Weird](https://hodynnykar.com/wp-content/uploads/2026/06/FREAK-X_UN_2323-500-Lifestyle-2-crop.jpg)
Ulysse Nardin Freak [X] New Generation: Smaller, Smarter, and Still Wonderfully Weird
Fast forward to 2019, and the brand introduced the Freak [X] – a slightly more civilized version that actually had a crown. Still radical, but wearable. Now, in 2026, celebrating both 180 years of existence and 25 years of the Freak, Ulysse Nardin has completely re-engineered it from scratch. And when they say “completely,” they…
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Mauron Musy names Ryan Lochte and Tuli Tuipulotu friends of the brand
Mauron Musy has appointed Olympic champion Ryan Lochte and Los Angeles Chargers outside linebacker Tuli Tuipulotu as friends of the brand. It is a tidy match of high-output athletes with a small Swiss independent that builds watches around mechanical discipline rather than marketing noise.