Author: Constantin Reusberg

Astro Boy Takes to the Wrist: Louis Erard and the Cultural Watch Crossover

Watch lovers and anime fans unite – Louis Erard has launched a unique crossover timepiece that will transport you from Metro City to the Noirmont with their Astro Boy collaboration. This is the first of its kind, a collection telling a story that, while rooted in pop culture, resonates on a deeper level.

Astro Boy, a character who first burst onto the scene in the 1950s, is more than a heroic android; he embodies coexistence, empathy, and the resistance against discrimination. With only 178 pieces available, this limited edition watch is not just a nod to the past but a hopeful glance into the future that Astro Boy himself advocated for.

The Louis Erard team, under the guidance of Manuel Emch, took inspiration from these ideals and combined them with their new 2340 collection platform. Completed with Tezuka Productions, the watch features original Astro Boy illustrations which aren’t just printed but applied in layers creating depth and intrigue.

The watch case, crafted in satin-finished titanium and stainless steel, feels like it was built for superheroes with its slim profile and robust practicality. The Astro Boy model stakes its claim in pop culture and watch history with a cinematic dial layout that sets the scene for Astro Boy and a lurking villain, enhancing the feeling of adventure every time you check the time.

For those looking for something beyond the ordinary, this collaboration brings emotions and memories to life – a tribute to generating impactful stories and connections across generations. So, slip into nostalgia, strap on Astro Boy, and let your watch start a conversation that spans time.

November 3, 2025
H. Moser & Cie. Partners with NFL Star Saquon Barkley

Well, here’s a matchup we didn’t see coming – H. Moser & Cie. has announced its collaboration with Saquon Barkley, the NFL sensation who’s lightning-fast both on the field and now in the world of haute horlogerie. Known for his record-breaking runs and a knack for dazzling defenses, Barkley sure knows how to pick a team. The three-time Pro Bowl running back has joined hands with a watch brand celebrated for its sophisticated simplicity and technical flair. Apparently, he’s running into Swiss precision with the same zeal as he does Sunday defenses.

Saquon Barkley’s journey is packed with power, grace, and vision – qualities that closely align with the ethos of Moser, a brand famed for its refined watches and understated elegance. Barkley’s approach to teamwork and performance aligns closely with Moser’s philosophy – every play counts, every detail matters. It seems that these two are a match made not on the football field, but in the meticulous world of watchmaking.

The partnership is more about shared values than mere endorsements. Both Moser and Barkley hold purpose, precision, and humility in high regard, a combination that makes their collaboration feel as natural as a Sunday touchdown. According to Edouard Meylan, CEO of H. Moser & Cie., Barkley isn’t just another athlete endorsement but a true friend of the brand who embodies excellence with sincerity.

Barkley, too, has expressed his admiration for the craftsmanship and dedication behind each Moser watch, and he appreciates the brand’s minimalist design and innovative movements – a truly rare combination in the watch world. Who knew that the quest for the perfect timepiece could lead to such a fascinating crossroads.

So, what’s next for this dynamic duo? Will we see time stopped altogether on the football field as Barkley sports a Moser? One thing’s for sure – the partnership between Saquon Barkley and H. Moser & Cie. is certainly one to watch, and we suspect it’s going to set a new benchmark both in sports and haute horology.

November 1, 2025
Lebois & Co Revives Vintage Charm with Heritage Small Seconds Collection

In a delightful twist of nostalgia and modernity, Lebois & Co has launched its new collection – the Heritage Small Seconds. This collection takes inspiration from the brand’s golden age in the 1940s and 1950s and fulfills every watch connoisseur’s dreams of owning a timepiece that marries past elegance with present-day precision. The Founder’s Launch introduces three exquisite models: Baton, Numeral, and Script – each certified by COSC as a testament to their impeccable Swiss-made quality.

These watches are not just about showing time – they’re about showing style. Each model is a testament to timeless elegance with dials that channel classic aesthetics while housing advanced mechanics. The 37.8mm diameter case is perfect for those who prefer a watch that whispers rather than shouts, and with a power reserve of 56 hours, these beauties tick all the right boxes – pun intended!

Available for pre-order, the Founder’s Launch also comes with some neat extras. Perhaps inspired by the Parisian chic, each order includes a CHRONOMÈTRE LEBOIS & CO sweater and the practical Fixoflex stretch bracelet. It’s as if they knew watch lovers also enjoy a fashion statement.

Tom van Wijlick, the man leading this revival, points out that Lebois & Co isn’t just about reminiscing – it’s about revitalizing a tradition of class and precision. As such, the Heritage Small Seconds marks yet another chapter of elegance reborn.

With an affordable price tag of €2,200, these watches promise style without breaking the bank. Expect deliveries in Spring 2026 and ensure to grab them during the pre-order window – after all, these aren’t just watches, they’re modern masterpieces rooted in history.

October 30, 2025
Ahmed Seddiqi Celebrates 75 Years with Limited Edition Ulysse Nardin Diver [AIR]

Get ready to dive into luxury! To celebrate its 75th anniversary, Ahmed Seddiqi, the go-to luxury watch and jewellery retailer in the region, has teamed up with independent Swiss watchmaker Ulysse Nardin to launch a limited edition of the world’s lightest mechanical dive watch, the Diver [AIR]. Only 30 of these beauties will be made – so if you blink, you might miss out!

Now, let’s talk watches. Ulysse Nardin isn’t a newbie in the dive watch game. They made their first waterproof watch back in 1893 and have been making waves ever since. The Diver [AIR] Seddiqi 75th Anniversary Edition is a marvel of technical mastery and design. With a vibrant blue skeleton dial and enough Super-LumiNova® to light up a disco, this is one watch that commands attention. Imagine all this functionality smushed into a watch weighing just 52 grams – including the strap! It’s perfect for those who want to feel like they’re wearing nothing at all, but with 200 metres of water resistance!

What’s inside, you ask? Oh, just a powerhouse known as the UN-374 Manufacture calibre – made from 90% recycled titanium for that eco-friendly touch. It boasts a 90-hour power reserve, so you won’t have to crank it every other day. Plus, it comes with two straps: a vibrant blue elastic fabric and a white rubber one – it’s almost like having two watches in one!

How did they make it so light? By dreaming big and reimagining materials, of course. This timepiece is a harmony of 90% recycled titanium with extra bits of upcycled silicon and carbon fibre thrown in. It’s like the watch version of going paperless!

In case Ahmed Seddiqi’s legacy wasn’t clear – they’ve been adding a touch of class to the UAE’s wrists for 75 years. Mohammed Abdulmagied Seddiqi, CEO, sums it up perfectly: this watch honors their legacy while pushing boundaries in the luxury retail world.

So, here’s your chance to own a slice of horological history. Just don’t wait too long – there are only 30 of these masterpieces waiting to find a home.

October 24, 2025
MB&F Celebrates Ahmed Seddiqi’s 75th Anniversary with Limited Editions

MB&F, in a move as dazzling as the Dubai skyline, has launched two new limited editions to celebrate the 75th anniversary of their long-standing retail partners, Ahmed Seddiqi. With a release timed to precision at 7:50 pm Dubai time, the LM Perpetual EVO and LM Perpetual Baguette Diamonds 75th Anniversary Seddiqi Limited Editions are here to dazzle watch lovers.

The two editions, powered by Stephen McDonnell’s innovative perpetual calendar calibre, pay homage to this partnership with class and panache. We’re talking about 7 LM Perpetual EVO pieces and 5 LM Perpetual Baguette Diamonds pieces – both featuring the eye-catching blue highlights that MB&F fans adore.

For those who like their watches as adventurous as their weekends, the LM Perpetual EVO 75th Anniversary Seddiqi Limited Edition is your perfect companion. Crafted from grade 5 titanium, each of the 7 pieces is armed with enhanced water resistance, a screw-down crown, an integrated rubber strap, and the ever-trusty FlexRing shock absorber. And let’s not forget the striking blue accents on the sub-dials against the anthracite dial plate.

Now, for the sparkle lovers, the LM Perpetual Baguette Diamonds edition will steal your heart. With only 5 made, its stainless steel case is a first for the Legacy Machine series, adorned with 48 baguette-cut diamonds on the bezel. This refined beauty features blue dial plates paired with eye-catching black sub-dials marking time, day, month, and date.

These treasures are exclusive to Ahmed Seddiqi, and pricing is discreetly available upon request. Suffice to say, whether you’re an EVO enthusiast or a diamond devotee, MB&F’s latest offerings are designed to awe.

October 22, 2025
Exaequo Melting Watch Launches the Dazzling Polyhedron

There is a moment when time decides to take a break, stretch its legs, and reshape itself like a yoga master. That is precisely when Polyhedron makes its grand debut! Exaequo Melting Watch, known for its quirky timepieces, has introduced this new creation where Surrealism shakes hands with geometry and vision.

Unveiled at the Time to Watches event in Geneva 2025, this limited edition marvel is more than just a watch – it is a perceptual experiment. Polyhedron is like a journey through the ever-changing shapes of time, brought to life by Designer and Co-CEO Italo Fontana.

Polyhedron, derived from its name – a symbol with many faces, reflects the complexities of human emotions and perceptions. Crafted from solid 925 sterling silver, the Polyhedron is a veritable sculpture featuring 62 surfaces within a 55 mm by 35 mm case. Underneath the mineral glass, three dial variations play their part in the narrative of 101 lives, marking the 101st anniversary of the Surrealist Manifesto.

Ticking away inside this quirky contraption is the Ronda 751.1 movement, offering hours and minutes in a simple yet profound dance. Rounding off the design, the Polyhedron boasts a handcrafted Italian leather strap and a 925 silver pin buckle, which mimic the melting theme in their sinuous curves. The solid silver caseback provides water resistance up to 30 meters, so avoid swimming with it unless you plan to become a time-mermaid.

The Polyhedron is more than a watch; it is an art piece, a collector’s item, and a statement. Exaequo Melting Watch, once again, adds another layer to its Contemporary Surrealism journey, fusing art with mechanics.

October 22, 2025
HYT and Ahmed Seddiqi Celebrate 75 Years with Unique Timepiece Trilogy

Watch enthusiasts rejoice! HYT Watches, known for their innovative hydromechanical timepieces, has partnered with the celebrated Ahmed Seddiqi & Sons to launch a trio of exclusive S1 Bespoke Edition watches. This aptly marks Seddiqi’s 75th anniversary in the watch business, a legacy that began in the sands of the Arabian Peninsula back in 1950.

The collection consists of three handcrafted masterpieces – Titanium Green, Titanium Blue, and Titanium Sand – each with its own aura reflecting the rich culture and heritage of the Middle East. These pieces are not just about telling time; they narrate stories of prosperity, tradition, and infinite possibilities.

Let’s dive into what makes each of these timepieces tick – quite literally. The Titanium Green stands for prosperity and echoes the flourishing spirit of Dubai, while the Titanium Sand is a callback to Ahmed Seddiqi’s roots and the foundational heritage in the Arabian Peninsula. Last but certainly not least, the Titanium Blue pays homage to the Arabian Gulf and embodies a space where tradition dances with innovation.

HYT’s signature retrograde fluidic hours are mesmerizing. It’s as if the hours are swept away by a gentle tide – very fluid indeed! The watches boast Eastern Arabic numerals, a nod to the region’s rich numerical heritage, and the “7S” engraving on the crown is a subtle tribute to this historic collaboration.

So if you’re in the market for a timepiece that’s as much a work of art as it is a gadget for your wrist, these HYT × Seddiqi models are here to add a splash of heritage and avant-garde style to your collection. But act fast – they’re as unique as a sandstorm in the Sahara!

October 21, 2025
Airain Celebrates 70 Years of Aviation Heritage with the New Type 20 70 ANS

Get ready for takeoff with Airain‘s latest masterpiece – the Type 20 70 ANS. If you’re a fan of aviation, watches, or just things that are exceptionally cool, this one’s got your name written all over it. Originally crafted in the 1950s for the French Ministry of Defense, the Type 20 chronograph is back to make us all feel like we’re in the cockpit of history.

This modern tribute comes decked out in Horizon Blue, a nod to the iconic hue that once adorned France’s finest. The color isn’t just a pretty face; it’s a throwback to uniforms and designs from the early 20th century. And don’t even get me started on the transparent case back that shows off the Swiss Made column-wheel flyback chronograph movement. It’s like taking a peek under the hood of a finely-tuned sports car.

The finer details of this watch are worth swooning over. It’s powered by the hand-wound column-wheel AM2 caliber – specifically made for this re-edition. The stainless steel case measures a sleek 39 mm, with a bezel of 39.5 mm, staying true to the original’s classic proportions. Meanwhile, the Horizon Blue dial uses beige SuperLuminova Grade X1 lume for that extra legibility in the dark. And yes, the flyback chronograph feature is back, so you can time things with military precision.

Speaking of features, the watch is water-resistant up to 50 meters. So feel free to wear it while you daydream about dogfights in rainy weather or diving into your neighbor’s pool. It comes with a robust beige leather strap lined with Horizon Blue leather, which ties the whole look together like a designer bow on a designer gift.

While it’s not a limited edition, Airain is rolling out an initial batch of this anniversary edition. It’s available for pre-order starting October 21st, and you can secure your own piece of aviation history for EUR 3,850. Deliveries are expected to start in early April 2026, so set your countdown timers!

Airain’s journey dates back to 1934 and has been synonymous with military aviation. Its revival in 2020 by Tom van Wijlick brought back the spirit of adventure that the Type 20 embodies. Whether you’re a watch aficionado or an aviation buff, the Type 20 70 ANS is a watch worth buzzing about.

October 21, 2025
Law Roach and Jackson White Shine with Jaeger-LeCoultre at the Academy Museum Gala

Los Angeles, October 18, 2025 – The world of watches recently witnessed a red-carpet moment when celebrity stylist Law Roach and actor Jackson White graced the Academy Museum Gala adorned with the elegance of Jaeger-LeCoultre timepieces. It seems that great taste in watches is just as important as a well-tailored suit on these prestigious occasions!

Law Roach, the fashion visionary behind Zendaya‘s iconic looks, opted for the Jaeger-LeCoultre Reverso Tribute Small Seconds with a deep burgundy dial. For those who revel in the technicalities, this beauty boasts an ultra-thin 7.56 mm pink gold case, and its color results from a carefully applied lacquer process. In other words, it’s not just another pretty face.

Meanwhile, Jackson White, known for his roles in television and film, chose the classic black dial of the Reverso Tribute Small Seconds. With its Manufacture Calibre 822, this watch is a harmonious blend of complexity and elegance, adding more to his charming presence on the red carpet. The reversible case, containing over 50 intricately crafted components, is a testament to the ingenuity that Jaeger-LeCoultre consistently delivers.

When it comes to celebrity appearances, the addition of these iconic timepieces only furthers Jaeger-LeCoultre’s reputation as a brand synonymous with luxury and innovation. Whether it seats pretty in Law Roach’s perfectly styled ensemble or complements Jackson White’s suave personality, the Reverso series indeed makes a statement that doesn’t go unnoticed.

It’s no wonder that stars choose Jaeger-LeCoultre when they want to feel timelessly classy and confidently fashion-forward. After all, if you’re going to turn heads, you might as well do it with a tick-tock around your wrist that’s as sophisticated as you are.

October 20, 2025
Armin Strom Resurrects History with the Mirrored Force Resonance Zeitgeist 1665

Armin Strom has just dropped a horological bombshell – the Mirrored Force Resonance Zeitgeist 1665. This watch imagines a world where the Resonance wristwatch had been dreamt up centuries ago, back when people thought leeches were cutting-edge medicine. It’s like a relic from an alternate universe where steampunk reigns supreme.

This Zeitgeist model is all about exploring what watchmaking masterminds of yore might’ve come up with if they’d cracked the so-called Resonance Fragility Problem and thought of slapping a timekeeper on their wrists. Spoiler: they would’ve created something spectacular. Wrapped in a sleek 43mm case, it combines tech and style like a Swiss army knife in a James Bond movie.

Let’s backtrack to the 17th century when Mr. Christiaan Huygens was busy juggling pendulums and plotting ways to standardize timekeeping. His bedtime story was achieving consistent timing for marine navigation. Fast forward to post-2016: talented Armin Strom’s fellow, Claude Greisler, came along to save the day, drawing inspiration from Antide Janvier’s 18th-century Resonance clocks. Boom – Resonance for the wristwatch, done and dusted!

All of this techno-wizardry in the Zeitgeist is thanks to some clever work with tiny springs and gears. For physics fans, it’s about getting two balance wheels to sync up because, apparently, even time needs a dance partner. This miracle of teamwork results in a watch that keeps time super consistently, no matter how shaky the ride or how harsh the climate.

Craftsmanship nuts, listen up: this beauty is limited to just 25 pieces, each meticulously finished down to the last screw. We’re talking hand-polished parts and every fancy finish under the horological sun. It’s a piece of art disguised as a watch.

In a nutshell, Armin Strom’s Zeitgeist isn’t just about telling time – it’s about recreating an age-old dream with some serious pizzazz. Get your hands on this, and you’re not just strapping a watch to your wrist; you’re strapping on a piece of history.

October 20, 2025