ID Genève has just unveiled a world-first timepiece at Climate Week New York, and boy, it’s a show-stopper! Crafted in collaboration with the United Nations SDGs, this watch is not just about telling time but also about saving the world while doing it.
In a snug event at the Watches of Switzerland Soho boutique, 150 of New York’s finest gathered to witness ID Genève’s leap into the global sustainability agenda. The center of attention? A limited-edition watch with only 17 pieces, each representing one of the UN’s Sustainable Development Goals (SDGs). These are not just watches; they’re badges of honor for changemakers.
Now, let’s talk specs. This watch isn’t just good-looking – it’s practically a wizard with materials. Made from HealTech™ regenerative carbon and recycled stainless steel, this Swiss-made wonder combines haute horlogerie with the latest sustainable design. And the cherry on top? 10% of all sales help fund initiatives supporting the UN SDGs. Talk about a watch that cares!
It’s not every day a watch made with recycled wind turbine bits and solar-forged steel gets its moment on a global stage. But hey, if Leonardo DiCaprio is part of the fan club, maybe it’s worth a look. At CHF 8,500 (before tax), it’s like wearing a piece of eco-innovation on your wrist!








