On June 26th 2026, in the unusual heat of La Chaux-de-Fonds, Concepto marked twenty years since its founding by Valérien Jaquet. Clients, suppliers, friends and the Jaquet family gathered at the Watch Factory to salute two decades of steady acceleration. Built on full verticalization and a reputation for reliability, the group and its seven subsidiaries now look confidently ahead.
In 2025, revenues sat just shy of 60 million Francs. Output topped 30,000 movements, including 1,100 tourbillons. Headcount reached 183, up from 150 in 2023 and 90 in 2012. Thirty horological skills live under one roof – R&D, construction, machining, profile turning, burnishing, wire cutting, decoration, pad printing, drawing, casing and more – feeding a team of thirty watchmakers and six prototypists. On average, ten new calibers emerge each year, from high-finish three-handers to minute repeaters, record-thin projects and fresh tourbillon concepts.
Today the manufacture produces everything in-house, from hairsprings to complete movements, regulating organs, modules, high-end cases, dials and full watches. The portfolio even reaches into superlative automotive instrument clusters. To outfit the Bugatti Tourbillon, Concepto integrated embedded electronics at the highest level of luxury, earning Bugatti’s Innovation and Value Engineering Award.
While many independent motorists thinned out after 2012, Concepto doubled machinery roughly every five years and expanded its premises twice. Another pillar is its network: over 100 brands have worked with the factory, including Louis Vuitton, Eberhardt, Bulgari, Corum, Porsche Design, Jacob & Co., Bell&Ross and Ressence. The connections are personal, direct and creative – a quiet engine behind the numbers.
Jaquet founded Concepto on tourbillons. The first creation – for Corum – used sapphire bridges and mainplate. Since then, more than 50 tourbillon calibers have appeared: one, two, three and even four axes; under a bridge, flying or cantilevered; with one to four carriages; rotation speeds from four minutes down to four seconds; and a record-slim timepiece at 1.85 mm. The brief is simple: keep pushing the rotating regulating organ, without sacrificing reliability.
The second specialty is chronographs, inherited from the Jaquet family’s long association with the complication. Here, as elsewhere, the rise of Concepto traces back to lessons from Valérien’s father, Jean-Pierre Jaquet – founder of Jaquet-Baume and Jaquet SA, later La Joux-Perret.
During the anniversary speech, Valérien paid tribute to his advisor and cornerstone. Process, accuracy and method matter. Yet sentiment – that stubborn loyalty to people and ideas – is the mainspring. It has powered twenty years of growth. It seems ready to wind the next twenty.
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