Tag: Time to Watches

Geneva reports a full house: 87 brands and 10,450 visitors – up 10% vs 2025 – as Time to Watches 2026 leans into its watchmaking Village idea. Less convention center, more community square. It is not louder than the big shows, just closer.

Geneva will host Time to Watches on April 14 – 19, 2026, with the event returning to Villa Sarasin and expanding into a village of spaces that include the Lodge, Annex, Cellar, Garden and a set of Brand Pavilions. The venue sits a one-minute walk from Palexpo, but the tone aims for human scale rather…