The arrival of September marks not only the end of summer but also the highly anticipated Geneva Watch Days. This year, from September 4th to 7th, the horological glitterati will descend upon Geneva to feast their eyes on the latest and greatest from over 60 watch brands. And trust me, it’s going to be an exciting ride!
The maestros over at MB&F have certainly been busy. They’re all set to launch a new MB&F Machine—cue the fireworks! As if that’s not enough to make your heart skip a beat, there’s also a thrilling collaboration in the pipeline for their M.A.D.Editions project. It’s a horological double whammy that’s sure to cause quite a stir.
This year, MB&F, like an avant-garde artist refusing to compromise on style, will be headquartered at the illustrious Hotel Beau-Rivage. Yet, due to some hotel renovations—a nod to the ever-changing landscape of luxury—they’ll be setting up shop in the ‘Charles de Gaulle’ suite on the 5th floor. Sounds fancy, right?
And, if you really want to bond with the MB&F team over something other than watches, you’re in luck! They’re hosting what promises to be one unforgettable BBQ at their M.A.D.House on the evening of September 3rd. Who can resist the allure of good food, good company, and of course, good watches?
Before you know it, it’ll be time to set your appointment and suit up for Geneva. And if MB&F’s new releases don’t make you swoon, I don’t know what will! So grab your pocket square, polish your Oxfords, and get ready for a dazzling showcase of timeless innovation in the heart of watchland.
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