In the land of horology, where precision dances with creativity, the announcement of the M.A.D.1S ‘Grow Your Dreams’ collaboration is like finally finding that missing sock—the excitement is palpable! This unique collaboration between M.A.D.Editions and the British-Nigerian artist Yinka Ilori makes us wonder if we’ve ever truly appreciated colors or dreams before now.
Yinka Ilori is known for weaving a tapestry of vibrant hues and imaginative designs in his work, quite literally injecting life into everyday objects. His first foray into the world of watchmaking gives rise to a limited edition that has wristwatch enthusiasts and art lovers alike drooling (might be best to wipe that chin).
What makes the M.A.D.1S ‘Grow Your Dreams’ stand out is not just its aesthetics. Sure, the watch dazzles with its colorful time display and a finely textured aluminium baseplate, but don’t get lost in the dazzle! At its core, this watch is a horological masterpiece, retaining the admired specs of the M.A.D.1S model with a 42mm case and a Swiss-made LaJoux-Perret movement. The rotor, now re-engineered with a tree motif, embodies the theme of growth and innovation.
Ilori’s contribution is freshly embodied in details like numerals that seem to leap off the dial. Each of the three themes—Sun, Nature, and Water—is a reminder of the beauty in simplicity and the world around us. With 400 pieces each, these timepieces make sure exclusivity meets collectibility, and all this enchanting art becomes an inseparable part of your wrist.
Of course, securing one of these beauties isn’t a stroll down the park. The raffle for these wrist candies opens on September 2nd at 2PM CEST, and like any good raffle, it’s chock-full of anticipation and suspense. Unlucky in previous raffles? This time, your odds have doubled—not a bad deal, huh?
With a price tag of CHF 3,200 + VAT, owning one of these limited editions might mean putting off buying yet another series of uninspired socks, but let’s be honest—this piece of artistry is totally worth as much excitement as a child at an amusement park.
May the odds and the artistic winds blow in your favor! Here’s to dreamers and watch enthusiasts who know that sometimes, the best way to tell time is to watch it grow.
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