Jaeger-LeCoultre is delighted to announce the grand opening of its latest boutique in partnership with Bucherer, nestled in the historical Friedrichswerder district of Berlin. It’s a marriage of watchmaking excellence and style, all brought to the heart of Germany’s vibrant capital.
The boutique’s design draws inspiration from the serene Vallée de Joux in Switzerland, Jaeger-LeCoultre’s birthplace. The space is a beautiful blend of organic materials and natural colors, channeling an ambiance that effectively transports you to the heart of the Manufacture Jaeger-LeCoultre itself.
Step into the boutique and you’re greeted with a remarkable showcase of Jaeger-LeCoultre’s iconic timepieces. Find yourself mesmerized by icons like Reverso, Polaris, Rendez-Vous, and the ultra-thin Master series. If you’re a fan of sophisticated complications, the Duometre and Master Grande Tradition await your discerning eye. Oh, and let’s not forget the Atmos clock – an engineering masterpiece that could quite literally make the time stand still.
Not just a pretty face, the boutique flaunts an interactive Calibre Wall where horology enthusiasts can gawk at some of Jaeger-LeCoultre’s most renowned calibres or delve deep into its “Behind the Calibres” series via touchscreen. It’s like geek heaven for watch lovers!
Feeling creative? The Personalisation Wall lets you put your own twist on Jaeger-LeCoultre’s classic designs. Mix, match, and play with strap colors and materials until you find your perfect watch combination.
If you’re someone who prefers a quiet moment, there’s a VIP room designed to whisk special clients away on a private and refined journey through Jaeger-LeCoultre’s extraordinary narrative.
The boutique opens its doors at Friedrichstraße 172, 10117 Berlin, Germany, ready to welcome guests from September 5, Monday to Friday from 10:00 AM to 7:00 PM, and on Saturdays from 10:00 AM to 6:00 PM. Swing by to experience a little piece of the Vallée de Joux without leaving Berlin.
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