Louis Erard is stepping up their game with the introduction of the 2340 Collection, and boy, they weren’t kidding when they said they’d level up! This latest release marks the brand’s first watch with an integrated bracelet – a testament to their home and spirit in Le Noirmont. It’s like the start of a new romance! Crafted with a mix of titanium and steel, the 2340 is built to last and promises to captivate. It’s the beginning of a timeless collection, not just a fleeting fling of limited editions.
Let’s talk about that bracelet. With 92 components, including 46 links, it’s art you can strap to your wrist. The alluring blend of brushed titanium and polished steel gives it a two-tone charm that can’t help but catch the eye. Each link is hand-beveled, so you know they’ve put the love in. And it all comes together with a butterfly clasp that stays hidden – like a magician’s trick on your wrist!
The case of this watch is the strong, silent type – rugged yet refined. Made of brushed titanium, it keeps the 40 mm case light as a feather, while the polished stainless-steel parts provide a sturdy backbone. It’s got those stylish gadroons that conceal the bracelet’s connection, making it look sleek and seamless, perfect for that sporty-chic aesthetic.
Finally, the dial – oh, there’s variety here. With three versions to choose from, you won’t run out of options. The mint green lacquered dial is delightfully quirky, with its “pill” pattern playing up the capsule logo. Meanwhile, the slate blue and deep blue options boast a wave pattern that nods to the bracelet’s center links. It’s all about playing with light and texture, making each glance at your wrist a mini-adventure!





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