Brace yourselves, watch aficionados, because ID Genève is redefining the watchmaking game with its latest Circular S collection. Picture this – Switzerland’s first-ever solar furnace, and it’s melting steel with concentrated sunlight, not fossil fuels! The result? A carbon footprint so small it’s practically wearing invisibility shoes – 165 times smaller than standard steel, to be precise. Cool, right?
Enter the Circular S “Eclipse” Edition. This beauty is crafted from solar-melted steel, marking a green milestone for the industry. The new edition is crafted from steel melted in a solar furnace in Mont-Louis, France. If solar melting sounds like sci-fi, that’s because it kind of is! And who better to witness this eco-innovation magic than Leonardo DiCaprio himself? The actor and environmental advocate checked it out in La Chaux-de-Fonds, solidifying his support of the brand’s earth-friendly aspirations.
So, what’s the secret to this environmental wizardry? Panatere has cooked up a solar furnace that reaches temperatures over 1,500°C, letting ID Genève melt and regenerate metals without harming our beloved planet. This partnership is all about decarbonizing fine watchmaking and ensuring every bit of material can be traced back to its sunny beginnings.
But it’s not just about the sunlight-fueled steel. ID Genève is spinning a new tale of luxury, with materials like mycelium, seaweed, and hemp. No longer are we just talking Rolex and Omega – eco-conscious ID Genève is strutting its stuff with a sustainable swagger.
Founded in 2020, ID Genève is strapping on its legendary timepieces under the ethos of the circular economy. It’s even won Leonardo DiCaprio’s backing, showing that green isn’t just a color – it’s a way of life. Step over, traditionalists; ID Genève is setting a trendy green path for the future of fine watches!
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