In an exciting turn of events, H. Moser & Cie. will be strutting their horological stuff in the main hall of Watches and Wonders 2026. From a brand that started its journey in the ‘Carré des Horlogers,’ it has blossomed into one that shares the spotlight with the stalwarts of the watch industry.
The journey has been nothing short of dramatic, reminiscent of a Hollywood blockbuster. Having narrowly escaped disaster in 2012 with a timely acquisition by MELB Holding and the Meylan family, the brand faced the music and danced their way through industrial restructuring and brand repositioning.
H. Moser & Cie. made waves with the Endeavour Perpetual Calendar Funky Blue in 2015, flaunting an electric blue dial and setting a new tone. The following years saw the introduction of quirky and bold pieces like the Concept Watch and the Swiss Alp Watch—a cheeky nod to the smartwatch era. Clearly, they aren’t afraid of shaking up the status quo.
Fast forward to 2020, and the Streamliner collection seemed to mark a new phase of growth maturity, paving the way for six swanky boutiques across Hong Kong, Shanghai, Beijing, Seoul, India, and California, with more to pop up soon. The brand’s worldwide watch follies are supported by subsidiaries in Asia, China, the Middle East, and the Americas, securing their spot on the international map.
In 12 short years, production jumped tenfold and turnover fifteenfold, becoming the envy of brands everywhere. H. Moser & Cie. boasts a hundred employees and ace industrial facilities, backed by Precision Engineering AG. Let’s raise our proverbial glasses to this success story of imagination, provocation, and traditional roots swirling in sophisticated style.
Leave a Reply