Venezianico reports revenues above 15 million euros for 2025, a 35% increase year on year. For a brand in its eighth year, founded by Alberto and Alessandro Morelli, the figure matters less as a headline than as fuel – it suggests a maturing operation with the means to build what it says it wants to build.
The company highlights an ever more engaged community and a product-first strategy – the watch as a statement of identity rather than a seasonal SKU. That identity is framed as contemporary Italian watchmaking rooted in Venetian tradition, looking forward without losing the thread. Less carnival, more craft.
The pivotal step in 2025 was the launch of its first own, Made in Italy movement. It is a meaningful threshold for any independent – not a finish line, but a declaration of intent. A few months later came Utopia II, positioned as the next iteration of that vision. The messaging is consistent: define the mechanics, then refine the design around them.
The year also brought several limited editions that explored materials, processes, and aesthetic languages while keeping house style intact. Awards and recognition in multiple countries, plus positive reception at major international fairs, round out the picture. Applause is welcome, but the real test is longevity – movements that can be maintained, designs that age well, and a supply chain that can take a punch.
Alberto Morelli frames the results as responsibility more than victory – curiosity, respect for craftsmanship, and daily improvement. It is the right register. Growth should not outpace the bench. If the brand continues to invest in what is inside the case as carefully as what is on the dial, Venice might offer more than scenery – it might offer a school.
For now, Venezianico ends 2025 with momentum and a clearer self-portrait: a high-end Made in Italy ambition anchored to local heritage and tested on a broader stage. The next chapter will show whether that first movement becomes a family – and whether the narrative stays as disciplined as the numbers.




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