Watch lovers and anime fans unite – Louis Erard has launched a unique crossover timepiece that will transport you from Metro City to the Noirmont with their Astro Boy collaboration. This is the first of its kind, a collection telling a story that, while rooted in pop culture, resonates on a deeper level.
Astro Boy, a character who first burst onto the scene in the 1950s, is more than a heroic android; he embodies coexistence, empathy, and the resistance against discrimination. With only 178 pieces available, this limited edition watch is not just a nod to the past but a hopeful glance into the future that Astro Boy himself advocated for.
The Louis Erard team, under the guidance of Manuel Emch, took inspiration from these ideals and combined them with their new 2340 collection platform. Completed with Tezuka Productions, the watch features original Astro Boy illustrations which aren’t just printed but applied in layers creating depth and intrigue.
The watch case, crafted in satin-finished titanium and stainless steel, feels like it was built for superheroes with its slim profile and robust practicality. The Astro Boy model stakes its claim in pop culture and watch history with a cinematic dial layout that sets the scene for Astro Boy and a lurking villain, enhancing the feeling of adventure every time you check the time.
For those looking for something beyond the ordinary, this collaboration brings emotions and memories to life – a tribute to generating impactful stories and connections across generations. So, slip into nostalgia, strap on Astro Boy, and let your watch start a conversation that spans time.










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