Jaeger-LeCoultre’s ‘The Dream Shaper’: An Exhibition of Feminine Timepiece Evolution

In the bustling heart of Shanghai, where high-tech towers nestle in cozy alleys, the iconic watchmaker Jaeger-LeCoultre is set to dazzle locals and visitors alike with their latest exhibition. Dubbed ‘The Dream Shaper,’ this exhibition is a celebration of timepieces created with femininity at their core, as well as a nod to the women who have influenced their evolution.

This captivating exhibition spans four enchanting chapters, beginning with ‘The Age of Tradition – Ornamented Watches.’ These baubles, dating back to an era when women expressed themselves through fashion in the face of societal limitations, remind us of the importance of style even in the toughest times.

The next chapter, ‘The Age of Freedom – Miniaturized Watches,’ takes us back to the era of World War I. As women grasped freedom with both hands, the watch movements shrunk but the impact grew. Enter the 1929’s Calibre 101, the world’s tiniest mechanical movement that still stands unbeaten – it’s like the pocket Hercules of watchmaking!

Skipping ahead, we land in the ‘The Age of Emancipation – Shaped Watches,’ where the mid-20th century march for equality led to more daring and sculptural designs, including bold reinterpretations of the iconic Reverso. They didn’t just tell the time; they made a statement.

Then, the exhibition steps into ‘The Age of Leadership – Complication Watches.’ As women broke glass ceilings everywhere, so too did they in horology. Once the domain of men, high complications became part of the feminine watchmaking conversation, marking a thrilling new chapter in empowerment.

The immersive experience also features live demonstrations by Jaeger-LeCoultre artisans, showcasing the art of gem-setting, enamel painting, and movement assembly. There’s even a workshop if you feel like rolling up your sleeves and getting your hands a tad time-tinkered.

Running from September 10 to 26 at Zhangyuan W7 in Shanghai, this glorious exposition is free to enter. It’s a stroll down a memory lane of gears and gems, celebrating both artistry and the relentless pursuit of equality in the horological universe. Don’t forget to enjoy a sip at The Crystal Bar after your visit – it’s the cherry on this timepiece-tastic cake!